Apollo is the technology platform behind the eBrands operating system for global commerce — 200+ sales channels, 15+ registered markets, one source of truth. This is its Amazon integration. It authorizes Apollo to read Seller Central data from the Amazon accounts eBrands owns and operates, and turns orders, inventory, settlements, and catalog into live operations, finance, and inventory intelligence.
⚡ ⚡ ⚡ ⚡ Extra power for our brands' growth
Once an account is authorized, Apollo syncs Seller Central continuously and puts the data to work across the teams that run the business — operations, finance, and brand.
Real-time visibility into orders, fulfillment status, returns, and settlements across every Amazon marketplace we sell on — North America, Europe, and Australia.
Forecast pending payouts using Amazon settlement data, FBA fees, and reserves so finance teams can plan cashflow without waiting for the next disbursement.
Combine SP-API stock levels, sales velocity, and inbound shipments to flag stockout risk and recommend replenishment quantities per FBA warehouse.
Apollo integrates the systems eBrands runs on — marketplaces, storefronts, ERP, logistics, and finance — into one operating picture. This is Apollo's Amazon Selling Partner API integration, and it works on the Amazon seller accounts eBrands owns and operates as merchant of record. It is not offered to other sellers, and it is not used to reach any Amazon account outside eBrands.
What it covers
eBrands is the operating system and infrastructure for global commerce. We act as Merchant of Record and Importer of Record for the brands we work with — handling payments, taxes, compliance, logistics, and marketplace access — so they can focus entirely on the brand. Being the merchant of record is exactly why the Amazon seller accounts are eBrands' own: we hold them, we sell on them, and Apollo reads them. Brand partners never connect a Seller Central account of their own through this integration.
Apollo uses Amazon's Selling Partner API (SP-API), under the authorization granted on our own accounts, to read order, inventory, settlement, financial, tax, listing, and catalog data for the eBrands account being connected. We use this data solely to run the operations, finance, and inventory processes described above. We do not use Amazon data to target Amazon customers, manipulate reviews, or generate competitive insights about other sellers. What each restricted role accesses, and why, is set out on our data access & purpose page.
Apollo does not resell or license Amazon data, and does not aggregate it with data belonging to other merchants. Access is limited to authorized eBrands operators. Authorization for any connected account can be revoked at any time from Seller Central → Apps & Services → Manage Your Apps, or by emailing apollo@ebrandsglobal.com.
Amazon data is encrypted in transit to and from Amazon with TLS 1.2 or higher. Personally identifiable information (PII) is encrypted at rest using AES-256.
PII is retained for no more than 30 days after order delivery, except where a longer period is required by tax, legal, or accounting obligations. Non-PII order, inventory, and settlement records are retained as long as necessary to operate the platform and to meet our legal obligations.
If authorization for an account is ended, or on written request, we stop accessing that account's Amazon data and delete or de-identify what we hold for it, subject to tax, accounting, and other legal retention obligations.
Apollo runs on AWS infrastructure inside the EU. Amazon data may also be handled by the business systems and service providers we operate on. Sub-processors are reviewed at least annually and the complete list is available on request.
Access to systems handling Amazon data is logged and monitored, and those logs are retained for security review.
In the event of a data incident affecting Amazon data, eBrands will notify Amazon within 24 hours of confirmation, in line with the SP-API Data Protection Policy.
Apollo never sees or stores an Amazon account password. Authorization happens through Amazon's OAuth flow, which returns a short-lived code we exchange for a refresh token.
Apollo's collection, processing, storage, and deletion of Amazon data is designed to comply with the Amazon Services API Acceptable Use Policy, the Data Protection Policy, and the Selling Partner API terms. Full details are in our Privacy Policy. For data-protection inquiries, contact apollo@ebrandsglobal.com.
Questions about connecting an account, missing data, the Apollo platform, or the Amazon data this integration accesses? The Apollo team responds in English within one business day.